Female Investors

Posted 23.06.2020

When you hear the investor, who springs to mind?

A wealthy city man in his best suit? That should not always be the case.

Anyone can be an investor. Last year, St. James’s Place and the Yes She Can project revealed that three-quarters of women said they didn’t see themselves as an investor, even though they had a personal or workplace pension 1.

Women should start thinking of themselves as an investor in order to take a proactive approach to their investments and therefore reap the maximum rewards available. Studies have shown that women make better investors than men, even though they are historically less likely to invest 2.


Many women claim that they do not feel connected to their pensions. They are often viewed as managed on the employee’s behalf by the employer. However, greater control over your pension can create a healthier level of financial support on retirement.

Having a more conscious approach to the management of your pension can help to achieve those bigger family goals. Whether you are looking to travel after retirement or help your children buy their first home, you can explore ways of investing your pension responsibly.

Investing early can lead to growth on top of your initial investment. However, you should explore ways to make your pension work smarter. If you are unsure about how to go about this, a financial adviser will help you review your current situation and future opportunities.

To gain a greater awareness of your pension, check how much your employer is contributing. Where is this money being invested? How much is currently in your pension pot? If these do not meet your needs, consider changing them or seeking external advice. Many of us will need to tailor our pension in order to generate the maximum benefit. If you are unsure of how to access the finer details of your workplace pension, speak to your HR department directly.


Many of us will have an idea of the kind of retirement lifestyle we would like. If you’d like to take a more proactive approach to working towards achieving this, contact the team at Rhodes Wealth Management today on 01332 497670 or rwm@sjpp.co.uk.


The value of an investment with St. James’s Place will be directly linked to the performance of the funds selected and the value may fall as well as rise. You may get back less than the amount invested.

1 The Wisdom Council survey of 2,250 UK women, Yes She Can, November 2019

2 Warwick Business School analysis of 2,800 investors, June 2018


To our valued clients

We understand that the current climate is concerning, and we are here to provide support during these challenging times.

Rhodes Wealth Management are doing everything within their capability to prevent disruption and continue to care for our client and employee wellbeing.

We will continue operating and prioritising our client's needs and will be available to provide advice and reassurance.

Our advisers are offering telephone or video appointments to help you through this difficult time.

The team are now working from home in line with government guidelines until further notice, however we remain available for contact over the phone within our normal opening hours of 9am - 5pm, Monday to Friday.

If you have any concerns or would like to speak to a member of our team, please call on 01332 497670 or email us at rwm@sjpp.co.uk.

Rhodes Wealth Management Limited is an appointed representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group's Wealth management products and services, more details of which are set out on the Group's website. The titles 'Partner' and 'Partner Practice' are marketing terms used to describe St. James's Place representatives.