Female Investors

Posted 23.06.2020

When you hear the investor, who springs to mind?

A wealthy city man in his best suit? That should not always be the case.

Anyone can be an investor. Last year, St. James’s Place and the Yes She Can project revealed that three-quarters of women said they didn’t see themselves as an investor, even though they had a personal or workplace pension 1.

Women should start thinking of themselves as an investor in order to take a proactive approach to their investments and therefore reap the maximum rewards available. Studies have shown that women make better investors than men, even though they are historically less likely to invest 2.


Many women claim that they do not feel connected to their pensions. They are often viewed as managed on the employee’s behalf by the employer. However, greater control over your pension can create a healthier level of financial support on retirement.

Having a more conscious approach to the management of your pension can help to achieve those bigger family goals. Whether you are looking to travel after retirement or help your children buy their first home, you can explore ways of investing your pension responsibly.

Investing early can lead to growth on top of your initial investment. However, you should explore ways to make your pension work smarter. If you are unsure about how to go about this, a financial adviser will help you review your current situation and future opportunities.

To gain a greater awareness of your pension, check how much your employer is contributing. Where is this money being invested? How much is currently in your pension pot? If these do not meet your needs, consider changing them or seeking external advice. Many of us will need to tailor our pension in order to generate the maximum benefit. If you are unsure of how to access the finer details of your workplace pension, speak to your HR department directly.


Many of us will have an idea of the kind of retirement lifestyle we would like. If you’d like to take a more proactive approach to working towards achieving this, contact the team at Rhodes Wealth Management today on 01332 497670 or rwm@sjpp.co.uk.


The value of an investment with St. James’s Place will be directly linked to the performance of the funds selected and the value may fall as well as rise. You may get back less than the amount invested.

1 The Wisdom Council survey of 2,250 UK women, Yes She Can, November 2019

2 Warwick Business School analysis of 2,800 investors, June 2018


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